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Display Advertising

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Guys, 

 

I need to launch a display campaign for different cities in the same country with 5 differents landing page. Do you think that the structure below is the more suitable ?

 

Campaign 1 "Madrid"

 

Ad Group 1 

Placement Landing Page 1

 

Ad Group 2

Placement Landing Page 2 

 

Ad Group 3 

 

Topic Landing Page 1

 

Ad Group 4

 

Topic Landing Page 2 

 

Campaign 2 "Barcelona"

and so on. 

 

Do you think is a good structure ? Or you have better one ? 

 

Thanks guys for your help. 

 

Maxence

Re: Display Advertising

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hi Martin,

 

I will recommend to you that Create Cities Campaigns as you have already created but you can test your landing page within single ad groups.

 

Generally Landing Page test should be 2 landing page at time but if you want to test all the landing page at a time then please follow the structure:-

 

Ad Group - Placement

LP - 1
LP - 2
LP - 3
LP - 4
LP - 5

Ad Group - Topic

LP - 1
LP - 2
LP - 3
LP - 4
LP - 5

Ad Group - Contextual (Keywords Based)

LP - 1
LP - 2
LP - 3
LP - 4
LP - 5

 

And Select Ad Rotation Rotate evenly in your Campaign Setting -

 

Rotate evenly - Gives equal preference to all active ads in your ad group, regardless of how each ad performs.

 

I hope this will help you.

 

Thanks,

Anand 

Re: Display Advertising

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks Anand I forget to specify that every LP has it own destination and product. I must show the LP to my client is for that That I do not use rotation and mix the LP in the same ad group. Do you think that the structure is alright or can be improved ?

Re: Display Advertising

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
Hi Martin,

If you have 5 LP with Own Destination & Products then you should Create 5 Campaigns with each Destination URL and Target Location - If you have select five cities then select those 5 cities in each campaigns.

Campaign 1
LP 1 -
Cities - 5 Cities

Campaign 2
LP 2
Cities - 5 Cities

Campaign 3
LP 3
Cities - 5 Cities

Campaign 4
LP 4
Cities - 5 Cities

Campaign 5
LP 5
Cities - 5 Cities

Thanks,
Anand

Re: Display Advertising

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Yes is what I was thinking as well. But if I want to get the data from each city and I want to see that for example one city is performing better than other. I cannot allocate the budget... That the dilemma in this case..

Re: Display Advertising

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆
Hi Martin,

You can cross check the Cities wise Performance Data and Increase / Decrease bid through Bid Adj according to the cities wise performance report within the campaigns.

Please find below the screenshot of Locations Performance and Bid Adj.

https://drive.google.com/file/d/0ByPz51L7FejLLVAyMjlhN0hrMnM/view?usp=sharing

I hope this will help you for your locations performance and bid adj. according to the location performance report.

Thanks,
Anand