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Display Advertising

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

hey guys i have question, Can you think of a time that display advertising worked on you—you saw an ad, clicked on it, and bought something? Why do you think that was? Was it well-targeted, was it the ad copy, was it the image, what factors led you to purchase the product?

1 Expert replyverified_user

Re: Display Advertising

Google Employee
# 2
Google Employee

Hi Abishek,

 

For me personally, I've found the image helpful if not the compelling factor on a display advertising. This is especially true when its for a specific item searched versus seeing an ad with generic information. Hope my perspective helps.

 

JP

Re: Display Advertising

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

Hello ABHISHEK S,

 

This happens with remarketing more than with normal targeting, because people are already aware of your site. The most focused type of remarketing in my opinion is this one : link

 

If you are interested in examples about the "Drive sales" stage of shooping involvment , this is a good start to read : http://www.google.com/think/marketing-objectives/drive-sales.html

 

Use the Filter Items button, select from Ad Types : Display, scroll and click on Done. These are some case-studies :

 

http://www.google.com/think/case-studies/case-study-campmor.html

 

 

http://www.google.com/think/case-studies/case-study-inflection.html

 

http://www.google.com/think/case-studies/loews-hotel-similar-audiences.html