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Disclaimer In PPC Ads

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello All,

 

Has anyone, A: witnessed disclaimers in ads when selling products comparable to others and/or B: If so how did they look? Did they put it in 2nd or 3rd line? Thanks for any feedback you may have.

 

Cheers!

2 Expert replyverified_user

Re: Disclaimer In PPC Ads

Top Contributor
# 2
Top Contributor

Hello Looking4Away12; Welcome;

 

There is not much room left for disclaimer in 3 short lines of ad-copy, where you want to attract the eyes of the user, and to include a call to action.

Between the lines of your question, I read, that you sell products comparable/ similar to a brand name.

Make yourself familiar with AdWords trade names rules prior to advertising.

 

Here is the link :

 

http://support.google.com/adwordspolicy/bin/answer.py?hl=en&answer=6118

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Disclaimer In PPC Ads

Google Employee
# 3
Google Employee

Hi there, 

 

One quick point to make here, if you clearly elaborate and support any claims made in the ad text on your ad's landing page this can help you stay in line with some Google policies, for example the Advertiser Claims policy.

 

Hope this helps.

 

A.