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Dimensions tab

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# 1
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Dear All,

under the Dimensions tab I have seen that there is a “Geographic” view as well as  a “User locations” view. What is the real difference between the two? What should I use them for rather than check where my conversions come from?

 

Thanks!

floriana

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Accepted by topic author floriana
September 2015

Re: Dimensions tab

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# 2
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Hello Floriana,

 

Copying from Help Center as they have a very nice article on this:

 

See performance by geographic location

If you already set your location targeting and your campaigns have been running for awhile, you can track your account, campaign, and ad group performance by geographic location in the Dimensions tab.

Two types of data are available for geographic location:

  • Geographic: Your Geographic data shows your customers' physical locations or locations that they had shown interest in through searches on Google or Google Maps.
  • User location: Your User Location data shows only your customers' physical locations, regardless of any locations they may be interested in.

 

For more understanding, Read an example here.

 

Hope that helps!!

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author floriana
September 2015

Re: Dimensions tab

Top Contributor
# 2
Top Contributor

Hello Floriana,

 

Copying from Help Center as they have a very nice article on this:

 

See performance by geographic location

If you already set your location targeting and your campaigns have been running for awhile, you can track your account, campaign, and ad group performance by geographic location in the Dimensions tab.

Two types of data are available for geographic location:

  • Geographic: Your Geographic data shows your customers' physical locations or locations that they had shown interest in through searches on Google or Google Maps.
  • User location: Your User Location data shows only your customers' physical locations, regardless of any locations they may be interested in.

 

For more understanding, Read an example here.

 

Hope that helps!!

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Dimensions tab

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# 3
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Thanks, makes sense Smiley Happy

Re: Dimensions tab

Top Contributor
# 4
Top Contributor

Hi Again,

 

I am sorry I missed second question in your thread.

 

I usually look to find out Good & Poor Performing Location in terms of conversions, cost, CPA etc. I sometimes even create seperate campaign for good and poor performing locations. I give large budget to good locations & less to poore performing. 

 

Sometimes If I notice few particular locations are only consuming cost and not giving me conversions. I prefer to run them in a seperate campaign at the same time I exclude locations from existing campaign. If it still does not perform. I pause campaign.


These are some very basic thoughts, you can think of more.

 

Hope that helps!

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Dimensions tab

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# 5
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Thanks Neha, I do this geographic partition as well.

I have few same campaigns running at the same time in different terriories Smiley Happy

 

cheers,

floriana