Different countries = different CPCs?
Every account has it's own currency.
However, I am not clear about the currency CPCs. For example, a year or so ago, I ran an Adwords account for an Eastern country.
However, I set the USD currency and paid with a US credit card. The CPCs were around $0.80 to $1. A month later, they had their own Adwords account set with their currency and credit card with - exactly the same keywords - same structure (basically, everything the same because they exported my account into theirs).
Problem? They were seeing CPCs that are equivalent to less than $0.10. On the same search keywords.
So I'm wondering if it's smarter to have a separate account if you are targeting a different country?
Re: Different countries = different CPCs?[ Edited ]
July 2015 - last edited July 2015
Hi @Mark H;
Simple answer - NO;
CPC is purely a factor of ad rank (bid and QS) per a geographic location and has no effect of currency.
AdWords currency exchange rates are calculated at least once a day and hence "currency arbitrage" (i.e opening accounts in different currencies to take advantage of the global differences in exchange rates) would not affect the costs.
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