AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
3.6K members online now
3.6K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Difference in analytics and adwords report

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hello,

 

I am seeing a difference between analytics and adwords report for my display campaign. I am seeing visits from different sites that are not listed in the placement report for the same duration. I have already excluded these sites (from analytics report) from display campaign settings. However, they seem to still generating the visits. And most importantly, the percentage of new visits for these sites is less than 10%. Can any body help me with the solution? 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Kapil Mudholkar
September 2015

Re: Difference in analytics and adwords report

Top Contributor
# 2
Top Contributor
Hi Kapil,
Have a read of this:
https://support.google.com/analytics/answer/1034383?hl=en

In particular, the "Discrepancies in clicks and visits" section. That should explain what's going on.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Kapil Mudholkar
September 2015

Re: Difference in analytics and adwords report

Top Contributor
# 2
Top Contributor
Hi Kapil,
Have a read of this:
https://support.google.com/analytics/answer/1034383?hl=en

In particular, the "Discrepancies in clicks and visits" section. That should explain what's going on.

Re: Difference in analytics and adwords report

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hey Dave,

Thanks for your prompt response. I really appreciate it,

Kapil