Difference in analytics and adwords report
I am seeing a difference between analytics and adwords report for my display campaign. I am seeing visits from different sites that are not listed in the placement report for the same duration. I have already excluded these sites (from analytics report) from display campaign settings. However, they seem to still generating the visits. And most importantly, the percentage of new visits for these sites is less than 10%. Can any body help me with the solution?
Re: Difference in analytics and adwords report
Have a read of this:
In particular, the "Discrepancies in clicks and visits" section. That should explain what's going on.