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Difference between audienece sizes

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am kinda confused at the moment. I've looked at my audiences inside AdWords, Analytics & Facebook and all of them have different sizes for some reason.

Google analytics is showing a size of 1200 visitors, Adwords 670 & Facebook around 600.

All of the lists are for past website visitors in the last 30 days. I have checked the website and every page is properly tagged.

Anyone have any idea why there is a difference between these 3 lists ?

1 Expert replyverified_user

Difference between audienece sizes

Top Contributor
# 2
Top Contributor

Hi Stefan

The size you are seeing in AdWords isn't the actual size of the list, it's the size of the "targetable" people in the list. You can find more info here:

https://support.google.com/adwords/answer/2472738?hl=en

Difference between audienece sizes

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Hi Stefan,

 

The problem does not really lie with the diffrences but with the expectation that all of them will show the exact same number. All three are different platforms, each with its own nuances, For example: Google Analytics will count every cookie that entered the site while Facebook only those it can match to a Facebook user.

 

Hope that helps Smiley Happy