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Difference between Keywords label bids and Ad Group Bids

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

How to correlate these different bid label to improve the campaign performance. Could any one explain for me.

 

1 Expert replyverified_user

Re: Difference between Keywords label bids and Ad Group Bids

Top Contributor
# 2
Top Contributor

Hi @Clal Lodh,

 

In manual bidding, your Keyword level bids get the priority over Ad Group level bids. When you set a keyword level bid, it stops being controlled by adgroup level bids. In such a scenario, when you adjust your bids at adgroup level, it won't affect the bids of the keywords which have keyword level bids. 

 

Thanks
Ratan Jha