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Destination URL

Explorer ✭ ☆ ☆
# 1
Explorer ✭ ☆ ☆

What conclusion we can draw if destination url CTR is 2.89%

1 Expert replyverified_user

Re: Destination URL

Top Contributor
# 2
Top Contributor
Hi Jeewan,

It is difficult to say anything with this data. Please provide some more insight of your campaigns so that we are able to give you any conclusion. What is campaigns objective, what is you conversion rate etc?.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Destination URL

[ Edited ]
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# 3
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Hi Jeewan,

As Rakesh said, Please provide more insight about the campaign to get the conclusion of the landing page CTR.

Also, the CTR of the campaign based on the factors like business category (type of your business), the targeting market, targeting audience etc.

I think the CTR 2.89% is not at all bad - to improve the CTR you should look at the ad copy, keywords, CPC of the keyword (increase the CPC bid to improve the ad position if the ad position of the keyword is more than 3 - check the current ad position) and landing page content.

Thanks,
Suyog