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Demographics not showing in retargeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi - I am trying to target my campaigns at women, and according to the online help guides, need to go to the ad targeting section and choose demographics from the dropdown. However, the only option I'm getting is 'interests and remarketing.' Why is this? Am I in the wrong place? Image attached.

 

Thanks

 

pla_screenshot.png

1 Expert replyverified_user

Demographics not showing in retargeting

Top Contributor
# 2
Top Contributor

Hello,

 

Here you will find the details of how to add demographics level settings at the ad group for different campaign types: https://support.google.com/adwords/answer/2580282

 

Let us know if this helps!

Pankaj

Demographics not showing in retargeting

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

hi thanks for the reply. i'm not sure if you looked at the image i attached,but as you can see i do not have the option this support describes.

Demographics not showing in retargeting

Top Contributor
# 4
Top Contributor

What campaign type are you using?