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Demographic targeting in gmail ads

am
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# 1
am
Follower ✭ ☆ ☆

Hi,

 

Has anyone tried demographic targeting in gmail ads?

 

Since gmail asks new users to provide date of birth when creating a new account, gmail has age information of all users. If I want to exclude certain age groups, is it possible?

 

Currently when I edit demographic setting, it shows no data. So I was assuming that demographic targeting is not possible in gmail. Was my assumption correct?

 

Thanks in advance.

 

am

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Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Demographic targeting in gmail ads

Top Contributor
# 2
Top Contributor

Hi am,

 

As per the current list, it doesn't include gmail.com. So that means currently you won't be able to exclude certain age groups for that particular domain. 

 

But you can check others if you have those in your campaign and you might try excluding certain gender and age group.

 

Just a thought!

Pankaj

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Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Demographic targeting in gmail ads

Top Contributor
# 2
Top Contributor

Hi am,

 

As per the current list, it doesn't include gmail.com. So that means currently you won't be able to exclude certain age groups for that particular domain. 

 

But you can check others if you have those in your campaign and you might try excluding certain gender and age group.

 

Just a thought!

Pankaj