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Definition of Conversion Rate

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# 1
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The definition of conversion rate is "The percentage of visits that resulted in an e-commerce transaction"  Are these unique visits or all visits?

1 Expert replyverified_user

Re: Definition of Conversion Rate

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# 2
Top Contributor
Hi there,

In AdWords the conversion rate is the percentage of clicks that resulted in a conversion.

Conversions can be set to one or many per visit - you can set this when you create the conversion, or you can edit it after.