Dedicated landing page vs landing page with more than 1 call to action
For Paid Search ads, I'd like opinions on whether it is better to use dedicated landing pages (the LP has a single call to action - register for this white paper) vs. a LP with multiple calls-to-action (here are 3 white papers you can pick from to register for). The campaign goal is B2B lead generation via registration/form fill.
Thanks very much to all who answer.
Re: Dedicated landing page vs landing page with more than 1 call to action[ Edited ]
June 2016 - last edited June 2016
A few points to note:
The business model you are structuring (register in exchange for free parer) could be a violation of the policy (collecting personal info in exchange for a free gift - though a more in depth look is needed to be certain)
As for the intent of your original question: a landing page should be focused on the goal of getting the user to convert. The content of the LP should deliver an added value to a user, so he/ she would contact your business. Why should I provide you with my email in exchange for a paper I can't download, and I don't (even) know if it has any added value for me. This is the reason this practice is prohibited.
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