Decreased Search Impressions but Consistent CTR & other metrics?
Re: Decreased Search Impressions but Consistent CTR & other metric
Information on Impression share
and Auction Insight reports
You can use Auction insights reports to determine your impression share in respect to your competition.
You can also look through your campaigns to see your average position if you are at least 1-8 you are on page 1 and should always receive an impression. If you are bumped to the second page because of increased competition, better bidding or low Quality scores or keyword that receive "low search volume" that could effect your impression share.
1) Run the Auction insight reports
2) check your QS and Ad Rank Positions
Also there could just be a timely issues as there are not as many search for the keyword terms, due to time of day, time of month, weather, seasonality etc.
One thing I would stress would be to make sure your are getting Conversions and your ROI (return on Investment) is adequate. At the end of the day Profits is what matters.