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DKI not working anymore

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

I have one specific campaign where ctr and position have gone down drastically during the last month. Nothing has changed to the ad copy or keywords, but... I noticed the Dynamic Keyword Insertion is no longer working. For none of the keywords. 

Do any of you know what might be the cause of this? I've never heard of DKI no longer working because of a low adrank...

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Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: DKI not working anymore

Top Contributor
# 4
Top Contributor

Hello again,

 

Please make sure that the keywords you are using inside ad group are not exceeding the character limit of standard text ad. That could be one of the reason for DKI not working and instead default keyword being triggered again and again.

 

http://support.google.com/adwords/answer/2454041?hl=en&

 

Pankaj

View solution in original post

Re: DKI not working anymore

Top Contributor
# 2
Top Contributor

Hello and welcome,

 

Are you saying that DKI was working earlier but has stopped working for the past one month?

 

I hope you are referring to DKI ads here. Did you introduce some new keywords inside the ad groups where DKI ads are running?

 

Do you see clicks to your DKI ads or not in the past one month?

 

Did you make some ad rotation settings change in your campaign where DKI isn't working according to you?

 

Pankaj

Re: DKI not working anymore

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Pankaj, 

 

Thanks for the swift reply!

Here's some more info: 

- yes, this was working fine before, but doesn't in the past month.

- I am indeed talking about text ads, sorry if that was unclear.

- There are still clicks and ads are shown, but without DKI

- There are no new kw's added or changes to rotation settings made. 

 

 

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: DKI not working anymore

Top Contributor
# 4
Top Contributor

Hello again,

 

Please make sure that the keywords you are using inside ad group are not exceeding the character limit of standard text ad. That could be one of the reason for DKI not working and instead default keyword being triggered again and again.

 

http://support.google.com/adwords/answer/2454041?hl=en&

 

Pankaj

Re: DKI not working anymore

Top Contributor Alumni
# 5
Top Contributor Alumni

Another reason that DKI can stop working is quality score--DKI doesn't trigger if the search is matched to a keyword with, if I remember correctly, a QS below 5.

 


Theresa
Google AdWords Top Contributor
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