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DKI Insertion

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Let say for example, if I use {keyword: social media}, will my ad show for any search query containing "social media"? How will it work? If the character limit exceeds, in such scenario, how it will work?

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1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: DKI Insertion

Top Contributor
# 2
Top Contributor

Hi Kapil,

 

Please note that it really depends upon whether you have that keyword in your ad group (not the search query entered by the user) and based on that DKI works. You should also take care of the character limit while using this advanced method.

 

Find more details here: https://support.google.com/adwords/answer/2454041

 

Let us know if that helps!

Pankaj

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: DKI Insertion

Top Contributor
# 2
Top Contributor

Hi Kapil,

 

Please note that it really depends upon whether you have that keyword in your ad group (not the search query entered by the user) and based on that DKI works. You should also take care of the character limit while using this advanced method.

 

Find more details here: https://support.google.com/adwords/answer/2454041

 

Let us know if that helps!

Pankaj

Re: DKI Insertion

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Pankaj,

Let say, if I have the same keyword in my ad group. Then in this scenario, will it work?

Let's have some more keywords:

social media company
social media services

This is just an example to get more deeper idea.

Re: DKI Insertion

Top Contributor
# 4
Top Contributor

Hi Kapil,

 

If you have those keywords added in that particular ad group, then second thing to look for is the character limit, like of your ad title i.e. 25 characters, if it's inserted in the headline. If it is exceeding, then the default text will be shown, not your keyword from the ad group.

 

Pankaj 

Re: DKI Insertion

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
Hi Pankaj,

If I altered the headline text to accommodate the change, will it work?

Re: DKI Insertion

Top Contributor
# 6
Top Contributor

Hi Kapil,

 

If you are adhering to everything including the keyword insertion guidelines and the Policy, then there shouldn't be any problems. It should work.

 

Pankaj