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Creating custom combination Remarketing lists

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I want to create a Re-marketing list for one of my eCommerce client, in which I want customers of a specific product line who also visited checkout but did not reached payment success page.

 

How can I do that?

 

Thanks

2 Expert replyverified_user

Re: Creating custom combination Remarketing lists

Top Contributor
# 2
Top Contributor
Hi Vivek,

You need to create custom combination list to target people who abandoned the shopping cart without completing the purchase.

Find detailed instruction under 'Re-engage visitors with abandoned shopping carts' section in the link below.

https://support.google.com/adwords/answer/2476691

Creating custom combination list - https://support.google.com/adwords/answer/2549111

Deepak

Re: Creating custom combination Remarketing lists

Top Contributor
# 3
Top Contributor

Hi Vivek,

 

In addition to what Deepak said above, you also have an option to create Remarketing audiences and manage via Google Analytics.

 

You can find more details about how to create those lists using Google Analytics here: https://support.google.com/analytics/answer/2611404?hl=en

 

Pankaj