Create custom goals in Adwords using a single conversion pixel
Question for the community:
I'm working on a CPA campaign. There are 4 steps in the conversion progress. The client has asked to track each step, so we can see the drop off rate. However, we only want to optimize the campaign towards the final two steps. Is possible to create a custom goal in Adwords to instruct the campaign to optimize the campaign towards the last two steps?
Looking forward to your response!