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Create custom goals in Adwords using a single conversion pixel

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Question for the community:

 

I'm working on a CPA campaign. There are 4 steps in the conversion progress. The client has asked to track each step, so we can see the drop off rate. However, we only want to optimize the campaign towards the final two steps. Is possible to create a custom goal in Adwords to instruct the campaign to optimize the campaign towards the last two steps?

 

Looking forward to your response!

 

B

Re: Create custom goals in Adwords using a single conversion pixel

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
You should have 2 or more conversion funnels.
You would need 2 versions of site for that. And you should schedule A/B testing for that. But there you can`t do conversion optimization.

Re: Create custom goals in Adwords using a single conversion pixel

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Drazen, not sure if I understood your solution...