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Could someone show me an example of a perfect ad?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I would like to see a landing page for an ad with really high quality scores, just to see how they are structure d and how to content is written. 

 

Thanks. 

1 Expert replyverified_user

Re: Could someone show me an example of a perfect ad?

Top Contributor
# 2
Top Contributor

Hi Simon,

 

I am not sure if anyone would share any landing page or some ad directly here since this is an open forum. But yes, if you are looking for some thoughts on how a landing page should be, then I can say that your landing page should speak what you are offering in your text ad. It should back your ad actually. No false promises, no unrealistic expectations. 

 

Also, the navigation should be smooth and users should be able to find the information within few clicks which they are looking for. Find more details on the landing page here: https://support.google.com/adwords/answer/2404197?hl=en

 

Also, in terms of your ad copy, you should try and focus on what you are advertising. Write a simple enticing ad with good call to action which should really push the user to click on it. You have to understand that the your ad is the face of your product/service which you are representing. You can also review these wonderful tips on writing successful text ads: https://support.google.com/adwords/answer/1704392?hl=en

 

Hope this helps!

Pankaj

Re: Could someone show me an example of a perfect ad?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
I think that I have all of this included on my landing page, though I am not sure because Google are ranking my landing page experience very low. Could someone look and give my landing page a quick evaluation?

Re: Could someone show me an example of a perfect ad?

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭
Hi Simon

Go through this post once for some intresting Landing Pages ideas and tricks.

http://www.wordstream.com/blog/ws/2013/07/11/landing-page-conversion-rate-guide

Abhishek

Re: Could someone show me an example of a perfect ad?

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
Hi Simon,
I realize that Quality Scores impact your Actual CPCs, but I suggest you focus more on how traffic is performing when they get to your site, vs what AdWords says your landing page experience is. If it works for you, and your customers are converting, then you're on to something good. Again, QS is important and it'd be best if Google "liked" your Landing Page, but focus first on and design for your customers. However, I'm sure people in the Community would be happy to review Landing Page if you post it.

Re: Could someone show me an example of a perfect ad?

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆
Hi Simon,

We all marketers want to create an example of a perfect ad. And we all are working towards that perfection. In my opinion, to get to the perfect ad, you need to have a balanced and precise combination of landing page, ad copy and keywords.

And most importantly, an eye for customers' requirements. This understanding of customers' requirements must be reflected in all those three factors mentioned earlier. Rather than searching for an ideal example, why not create a one for others to follow.

I hope this helps.

Kapil M

Re: Could someone show me an example of a perfect ad?

Explorer ✭ ☆ ☆
# 7
Explorer ✭ ☆ ☆
I think you can just check the pages which are ranking high on organic result for keywords you are trying to advertise on. Plus i think landing page experience depends lot more on on the keywords/ads you are showing it for as stated by google :
"Make sure your landing page is directly relevant to your ad text and keyword."
Read more here :https://support.google.com/adwords/answer/2404197?hl=en as shared by Pankaj.