I am writing to ask if you see a trend in keywords that convert.
I noticed most of my conversions come from branded keywords; the others helps the conversion, and from time to time lead to purchase, but haven't' got a high conversion rate.
Do you experience the same?
Re: Converting Keywords
Lets' say for instance that my customer is selling windows, doors and conservatories, but only wants to advertise conservatories; using branded keywords would advertise the whole business and the customer has requested to do not use them. With this background I can see the number of phone calls decreasing a little bit and the e-commerce almost flat.
How do you generally act?