Converted clicks but no conversions
Without going into your landing page, your conversion tracking code is installed on the thank you page and seems to be functional. Could you perhaps give us an idea of numbers? How many clicks/visits has this landing page had?
There could be a number of reasons, and as I am not privy to your actual account I can only speculate. You do have anlytics setup so consider looking at bounce rate and time spent on the page. If the BR is high and time spent low then this would be an indicator of irrelvant or low quality traffic. In other words the people who are clicking on your ad are not the people that you want to click on your ad.
I would then look at your keyword choice, ensure that your negative Keywords list is constantly being updated through an analysis of the Search Query Report. As well as ensuring that your ads are clear and succinct about where the user will be going and what you are offering.
Hope this helps
I see you have a working conversion tracking installed on http://www.itm.edu/lp/EEC-2014-2/thankyou.php
1- make sure tracking code is from same account if you have more than one account.
2- Which type of keywords are you using. It is broad?
can you post your come of keywords and ads copies screenshoot?
Re: Converted clicks but no conversions
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Re: Converted clicks but no conversions[ Edited ]
September 2014 - last edited September 2014
A small suggestion to your ad copies.
In ads, you have call to action= Visit Us Today to Find Out More!
In landing page, you have it = LETS TALK.
Both should match. a people who see your ads must know exactly ( as much possible) what he suppose to do after clicking ads.
Also, add try to add more negative terms.
Check your search queries report to find irrelevant terms.