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Conversions rate dropped significantly on a Saturday

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm hoping the community can offer us some help.

 

Our company recently launched a rebrand of our new site 4 weeks ago.  Last week, we saw CR drop significantly on a Saturday (3 weeks post launch).  Nothing was changed or updated on adwords or on our LPs to have caused this drop in CR.

 

Can anyone offer us an explanation as to what may have happened? Perhaps a system issue?

1 Expert replyverified_user

Re: Conversions rate dropped significantly on a Saturday

Top Contributor
# 2
Top Contributor
Are you talking about a conversion decline on just one Saturday? or are you seeing a trend in decreased conversions over multiple weeks?



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
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