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Conversions Discrepancy

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# 1
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Why is there a discrepancy of conversions in adwords and our database? Everyday Adwords show conversions more than that of backend. And Search sometimes show exact conversions but Display ads always track wrong conversions. 

What is the reason?

 

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Accepted by MosheTLV (Top Contributor)
April

Conversions Discrepancy

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @Amit k,

 

1. In regard to the 1st query, please refer to the below help page.

 

***   Differences between AdWords and third-party data   ***

https://support.google.com/adwords/answer/2375399?hl=en&ref_topic=3121937

 

2. In regard to the second question, please be advised that all Display Keywords are automatically considered broad match ones.

 

Best,

Lakatos