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Conversion rate in Brand campaigns

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# 1
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Dear All,

Which would be an acceptable conversion rate for the Brand campaigns in the search?

 

In one of my accounts it is very low and I am indeed worried.

 

Thanks!

 

 

floriana

2 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Conversion rate in Brand campaigns

Top Contributor
# 2
Top Contributor
This is different across all advertisers and verticals. There's no right answer to this question.

An acceptable conversion rate is generally a conversion rate that results in a positive ROI.

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Conversion rate in Brand campaigns

Top Contributor
# 3
Top Contributor

Hi Floriana,

 

Dave is very right - what is an acceptable rate?  Well it depends on too many other factors to give an easy answer Smiley Wink

 

I am wondering....are you using broad match or phrase match keywords?  If so are you checking search query reports to make sure you are not appearing for irrelevant search queries?

 

search query report: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2472708



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
September 2015

Re: Conversion rate in Brand campaigns

Top Contributor
# 2
Top Contributor
This is different across all advertisers and verticals. There's no right answer to this question.

An acceptable conversion rate is generally a conversion rate that results in a positive ROI.
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Conversion rate in Brand campaigns

Top Contributor
# 3
Top Contributor

Hi Floriana,

 

Dave is very right - what is an acceptable rate?  Well it depends on too many other factors to give an easy answer Smiley Wink

 

I am wondering....are you using broad match or phrase match keywords?  If so are you checking search query reports to make sure you are not appearing for irrelevant search queries?

 

search query report: http://support.google.com/adwords/bin/answer.py?hl=en&answer=2472708



Kim Clink, AdWords Top Contributor | Community Profile | Twitter | Clink Digital Marketing
Did you find any helpful responses or answers to your query? If yes, please mark it as the 'Best Answer.'

Re: Conversion rate in Brand campaigns

Follower ✭ ✭ ✭
# 4
Follower ✭ ✭ ✭

Thanks. I guess I will have to remember to check the query report more often...

Smiley Happy