Conversion optimizer Bidding for Different Match Type
I have two same keyword in Exact & phrase match in a adgroup. I kept the bid for both different - higher for exact.
Now, I have enabled Conversion optimizer. So my question is how it works for different match type or in this case, does match type compete with each other due to simialr Maxi. CPA bid.
Please clear my confusion.
Re: Conversion optimizer Bidding for Different Match Type
Conversion optimizer looks at all your match types when working out what to bid higher/lower for.
If your exact match convertes better, conversion optimizer would generally have a higher cpc as it makes complete sense due to the simple mathematics of cost/conversion
Have a look at How conversion optimizer works as this might clear things up for you