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Confusion With Conversion Data

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello All,

 

I am confused between conversions related matrices which are "conversions" and "Est. total conv". When reviewing the the campaign performance data of last 30 days I saw 73 conversions in conversions metric and 79 conversions in Est. Total Conv Metric. Can anyone tell what does it mean. 

 

Have i got total 79 conversions which are shown in Est. Total Conv Metric or 152 conversions (79 + 73 = 152 conversions, combining both of the conversions.)

 

Kindly help me out. 

 

Thanks

1 Expert replyverified_user

Re: Confusion With Conversion Data

Top Contributor
# 2
Top Contributor
Hi Roshan
Here's a great article explaining the differences between the two:
https://support.google.com/adwords/answer/3419678?hl=en