Confusion With Conversion Data
I am confused between conversions related matrices which are "conversions" and "Est. total conv". When reviewing the the campaign performance data of last 30 days I saw 73 conversions in conversions metric and 79 conversions in Est. Total Conv Metric. Can anyone tell what does it mean.
Have i got total 79 conversions which are shown in Est. Total Conv Metric or 152 conversions (79 + 73 = 152 conversions, combining both of the conversions.)
Kindly help me out.