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Confusing Question

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey to All,

 

I am selling product which cost is very less. Should i go for Adwords?

For an example "I am selling product A, Which cost in 1$ My Estimate Click Value in 0.80$ in this situation is this right way to go with Adwords?

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Prabhu
September 2015

Re: Confusing Question

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hey Patrick or Prabhu,

Welcome to Community. If I will in this situation then i will never go with Adwords. But it's still depend upon your choice. If you are newbie in Ecommerce World and want to establish and get visibility for your Brand Name then you may go.

I am also waiting for other replies.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Prabhu
September 2015

Re: Confusing Question

Top Contributor
# 3
Top Contributor

Hi Prabhu, I'd echo Kandarp's comments, if your product sells at $1 it's going to be very difficult to make a profit with AdWords, regardless of your CPC.  It's not impossible, if the profit margin is very high and you get a lot of sales at an exceptionally good conversion rate, but it's close.

 

As Kandarp has said, depending upon the product, you could use AdWords to increase brand awareness but this will almost certainly (initially) be at a loss rather than a profit until (if) that brand awareness Campaign increases sales over time.

 

Do you have any way to "up-sell" the product?  Include other options or add-ons that could increase the original sale price?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Prabhu
September 2015

Re: Confusing Question

[ Edited ]
Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

Hey Patrick or Prabhu,

Welcome to Community. If I will in this situation then i will never go with Adwords. But it's still depend upon your choice. If you are newbie in Ecommerce World and want to establish and get visibility for your Brand Name then you may go.

I am also waiting for other replies.

Marked as Best Answer.
Solution
Accepted by topic author Prabhu
September 2015

Re: Confusing Question

Top Contributor
# 3
Top Contributor

Hi Prabhu, I'd echo Kandarp's comments, if your product sells at $1 it's going to be very difficult to make a profit with AdWords, regardless of your CPC.  It's not impossible, if the profit margin is very high and you get a lot of sales at an exceptionally good conversion rate, but it's close.

 

As Kandarp has said, depending upon the product, you could use AdWords to increase brand awareness but this will almost certainly (initially) be at a loss rather than a profit until (if) that brand awareness Campaign increases sales over time.

 

Do you have any way to "up-sell" the product?  Include other options or add-ons that could increase the original sale price?

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits