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Complaint about AdWords! Is there anyone that can actually help me?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
Hello,
 
Can anyone help me. I feel that everyone in the AdWords department are playing games with me or are incapable of doing their jobs! Once I got my new campaign written (I don't know the name of the person that wrote my campaign but he was actually helpful), I have had just about no clicks as compared to when i had written it on my own and got clicks quite often. I reached out to a specialist to write better ads as I was getting a lot of phone calls from spammers or people wanting to come into a store front property (as I don't have one as I'm an independent instructor -- I only teach, do not sell scuba products).
 
I keep getting told that it is being referred to a "specialist" however at this point my question is a specialist of what? 
 
I'm at a point where I want to write a letter directly to Larry Page or someone that will walk in that office and take some heads off. If I am willing to spend money and I am having these issues, image how many thousands of others are! 
 
I've been transferred and put on hold and given the runaround for the last time. I'm reaching out to you in the hopes that you have some influence or my letter goes USPS Registered Mail directly to Larry Page, or if it is impossible to reach him, the Board of Directors which I can find on Google's last quarter 10-Q report to the IRS.
 
 
I've attached a few of screen prints to show you that I've got traffic! For all intents and purposes, I started my online presence in October 2013 with a large push in December of 2016.
 
 
 
Thank you,
 
 
 
 
--carlos aguilar
 
1 Expert replyverified_user

Re: Complaint about AdWords! Is there anyone that can actually help me?

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

screenprint-jcaelitescuba-3.jpgscreenprint-jcaelitescuba-2.jpgscreenprint-jcaelitescuba-1.jpg

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
May

Re: Complaint about AdWords! Is there anyone that can actually help me?

Explorer ✭ ✭ ✭
# 3
Explorer ✭ ✭ ✭

Hi @jca6466,

 

While I can sympathize with your frustrations, this forum is managed by volunteers in the field that are experts and knowledgeable with troubleshooting issues or answering questions to individuals requests. That being said, rather than focusing on your "frustrations" with Google let's focus on the task at hand....RESULTS.

 

Generally speaking, if you aren't receiving quality traffic or no traffic at all then the issues can, more than likely, be traced back to keywords inefficiencies, bidding pitfalls, and ad copy that isn't relevant to the user.

 

So let's break these down:

 

Keyword Inefficiencies-

  1. In Adwords, navigate to your "keywords" section and filter the view to display "search terms". This report will display exactly what your users are searching so you can determine if your keywords are relevant or not. If you see searches that are not aligned with your services then add them as "negative keywords" so your ads aren't displaying for unwanted search queries.
  2. In addition, start using different match types for your keywords....+broad +match +modifiers, "phrase match", and [exact match]. This will also help filter out synonyms or variations of search queries that don't quite match up with your ad copy.

Screen Shot 2017-05-25 at 10.27.45 AM.png

 

 

Bidding Pitfalls:

  1. Review the "keyword planner" tool to get a forecast of the competitiveness of the market/keywords you're bidding on.
  2. Optimize a higher bid for devices or keywords that convert. Example, if you review your analytics traffic and notice that users that land on your website through a mobile device tend to spend more time or convert then bid higher for those users in Adwords. Learn More About Bid Adjustments

Relevant Ad Copy:

  1. Make sure you are displaying ad copy that is targeted and relevant to the keywords you are bidding on. Create separate ad groups for similar keywords and optimize your ad copy according to those initiatives.
  2. Your landing page needs to be cohesive with your Adwords campaigns otherwise users won't respond well to your ads. 

Other Factors:

  1. Link your Adwords and Analytics accounts. This will allow you to import Analytics data into your Adwords campaigns and vice versa. This will also open the doors for other bidding strategies....CPA, Enhanced CPC, etc.

In summary, you need to start trimming the fat of your campaigns. When something isn't working then go back to the "drawing board" and start tweaking with other elements until you see a positive change. There are lots of variables in Adwords that can change the way you need to optimize your campaigns....competitiveness in the market = higher aggressive bidding strategies (for example).

 

Try with these optimizations first and let us know the outcome!

Complaint about AdWords! Is there anyone that can actually help me?

Rising Star
# 4
Rising Star

Keep in mind that AdWords is primarily a self-service product. If someone builds your account for you, whether they are Google staff or not, you get what you pay for.

 

My guess is that the Googler used broad keywords, which is why you are getting irrelevant search queries.

 

 

Complaint about AdWords! Is there anyone that can actually help me?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

thank you for the detailed feedback.

Complaint about AdWords! Is there anyone that can actually help me?

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

thank you for the reply

Complaint about AdWords! Is there anyone that can actually help me?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

updated ads with many of your suggestions... i'll give it a week. thanks again!