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Competitor Always @ 1st place - Why?

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# 1
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I don't understand the reason why competitor is always @ top & I'm at 2nd place.

The campaigh is about a particular product. My campaign detail is as below
- It is specially for this partcular product.
- Keyword bid is enough high. i.e twice than average CPC.
- Many Keyword has QS 10/10 & others have 7/7.
- Account is 7-8 month old & campaign is 1 mont old.

Competitor company is more than 100 times bigger than ours.

So, they are getting 1st place only because they have huge budget and lots of differnt campaign running etc..?

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Re: Competitor Always @ 1st place - Why?

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# 2
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Hello anil225;

Could it be that your competitor is bidding much higher than you?

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Accepted by topic author anil225
September 2015

Re: Competitor Always @ 1st place - Why?

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# 3
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Hey Anil,

 

>>Keyword bid is enough high. i.e twice than average CPC.

 

This need not be high enough to get you to top position. If this keyword is that important to you.. you should try bidding higher.

Also.. Just being on top is not important. Since I dont have any details about the keyword or ad copy or how profitable it is for you.. you will have to judge all of this... 

If you still think  you need to be on the top.. Since your QS is already between 7-10.. the only thing you could do is raise your bids...

 

Cheers,

Shweta

Cheers,
Shweta

AdWords Top Contributor
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Re: Competitor Always @ 1st place - Why?

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# 4
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MosheTLV wrote:

Hello anil225;

Could it be that your competitor is bidding much higher than you?

 


Do you mean that they bid for each keyword is more than me.

if this is the case then for each keyword, my bid is $10, but the CPC is just $1.

So, does it means to increase my bid.

Correct me if I am wrong.

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Competitor Always @ 1st place - Why?

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# 5
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you are right

Ad position is determined by your Ad Rank in the auction. Your Ad Rank is a score that's based on your bid and your Quality Score. Yours QSs are good so you need to bid higher if you want to have better position.

Re: Competitor Always @ 1st place - Why?

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# 6
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maciekef wrote:

you are right

Ad position is determined by your Ad Rank in the auction. Your Ad Rank is a score that's based on your bid and your Quality Score. Yours QSs are good so you need to bid higher if you want to have better position.


Thanks.. It seem that Google check whose Bid is higher when other parameters is same & even average CPC is low.

I will test it & will see ther result.

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Competitor Always @ 1st place - Why?

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# 7
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--------------------------------------

Do you mean that they bid for each keyword is more than me.

if this is the case then for each keyword, my bid is $10, but the CPC is just $1.

So, does it means to increase my bid.

Correct me if I am wrong.

-------------------------------------

 

Ad Rank = Max CPC * QS (which decides your rank on the page)

But 

Actual CPC = (AdRank of the competitor below you /your Quality Score) + $.01

(If your ad is the last ad, then, your actual CPC is min CPC+$.01)


http://www.seoservicesgroup.com/blog/2010/04/google-adwords-ad-rank-and-quality-score/16854/

 

So, actual CPC may be and generally is lower than your max CPC.

 

Assuming both you and your competitor have similar QS, only way you can beat him is by increasing your max CPC. But that will definitely push your avarage CPC from current levels (but still less than you new max CPC)

 

Thanks

Byomkesh

Warm Regards
Byomkesh Kumar (https://www.linkedin.com/profile/view?id=82153512)