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Competing campaigns within the same account

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# 1
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I run a large account organized into campaigns for each rental property under the same property management company. The website is the same for every campaign, however the landing page is dependent on the property (every campaign has a different landing page within the same overall website). Many of these rental properties are in the same area, therefore they have the same geo targeting and many of the same keywords. Are these competing with each other? How can I best setup and optimize these campaigns when they have to have their own landing pages and budgets but are essentially the same other than that? 

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Re: Competing campaigns within the same account

Top Contributor
# 2
Top Contributor

Hi @Katie S if you've got the same targeting options (Keywords, geographical, etc.) then yes, the Ads will be competing with each other and knowing which will win could be difficult to determine.  In the situation you describe (if I understand it correctly) it's going to be virtually impossible to match queries to a particular property.

 

Unless there's some specific targeting you can use (a specific Keyword, a unique location, etc.) then your only option is really to use generic terms for rental and have a landing page that shows all properties for rent in a given area.  Is there a reason you can't do this?

 

Jon

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Re: Competing campaigns within the same account

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# 3
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The two issues with having a generic landing page are:
1) Some of the properties attached to that landing page are not currently being advertised.
2) Not all properties have the same budget.

Re: Competing campaigns within the same account

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi @Katie S,

 

The way most property companies advertise via AdWords is thru a generic landing page + they integrate in-website search & showcase functionalities via which their other considerations (like property budget) are factored in; basically in line with what was told by @Jon_Gritton above.

 

In case you run ads for a company not managed by you, there is not much you could do in respect to your above query. However, "competing" keywords in this particular case will not mean that they affect the actual CPC you pay for clicks. That price will entirely depend on the ad ranks of your KW competitors + your bid and QS. (In other words this kind of internal "competition" will not inflate your costs.)

 

Best,
Lakatos

Re: Competing campaigns within the same account

Top Contributor
# 5
Top Contributor

Hi @Katie S as @Lakatos has said, it's going to be very difficult to get AdWords to work with the structure you have; generally speaking, if you want a specific query to land on a specific page, there has to be something unique about that situation - a unique Keyword match, a unique location match, etc.

 

So, I'm assuming that what you have is property A, with budget N and property B with budget K, both of which are within a single location target (or too close to separate) and which could be matched to the same Keywords, yes?

 

What you could try is rotating Ads controlled by a script.  So, you'd have a single Ad Group with your common Keywords, with the Campaign targeted at your common location and using a budget that's the total of N and K.  You have two Ads (or two sets of Ads, as you should have more than one Ad variation for each property) in the single Group, one for property A, with property A's landing page, and one for property B with their landing page.  You then use a script to check the spend for each (set of) Ads hourly and enable/pause them so that after a month, A's Ads have accumulated N spend and B's Ads have accumulated K spend.

 

In plain terms, if property A had a budget of $100 a month and B a budget of $50 a month, the script would control which Ads were displayed over the course of the month so that property A got twice as many clicks as property B.

 

Jon

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