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Combining Phrase Match and Modified Broad Match

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can I combine phrase match and modified broad match?

 

For instance, let's say I want to go for all searches for homes for sale in Austin, can I do something like,

 

+austin +"homes for sale"

 

This way, someone searching for "homes for sale on columbia blvd austin" would return my ad.

 

 

1 Expert replyverified_user

Re: Combining Phrase Match and Modified Broad Match

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello Coleen !

 

You can achieve what you want with BMM alone :

 

+austin +homes +for +sale

 

If you are concerned that homes or sale can be combined in a way that you don't want, just add that expression to the negative keyword list.

For example you could set a negative word of "cheap homes for sale" , but make sure to use phrase match because if you use broad match negative words, the rule says that "any of the words from the broad negative keyword" represent a negative word.

 

Now for your long expression I would use 

 

+homes +sale +columbia +blvd +austin

Re: Combining Phrase Match and Modified Broad Match

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks Adrian.  I think I will give your suggestion a try.  Smiley Happy

Re: Combining Phrase Match and Modified Broad Match

Top Contributor
# 4
Top Contributor

You can find a good discussion on the topic in the following link;

https://www.en.adwords-community.com/t5/Manage-ads/Keyword-Match-Type/td-p/150452/highlight/true/pag...

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Combining Phrase Match and Modified Broad Match

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

I've seen a couple of conversations about this and while BMM helps the situation it would be better to have more control by using a combination of BMM and phrase.

 

For instance using the above example +austin +homes +for +sale would also show my ads for things like:
looking for homes in austin that have a garage sale today

find austin homes to rent not for sale

home brew supplies for sale in austin (since close variants will trigger my ads now too).

 

obviously I don't know any exact searches but these sorts of things are all over in search and having use of a combination would be useful since +austin "homes for sale" would work quite well to remove much of that sort of result from searches.

 

Combining Phrase Match and Modified Broad Match

Top Contributor
# 6
Top Contributor

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Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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