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Close Variants containing numbers

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can anyone tell me if "3 season sunroom" will be matched as a close variant to "three season sunroom", or do I need to create separate keywords for them?

Re: Close Variants containing numbers

Badged Google Partner
# 2
Badged Google Partner
John C,

If you look at the keyword planner tool, their are different search volumes as well as CPC for different variations on 3 vs three. I would advise breaking each one into it's own Ad group so you have unique add copy in the headline with the keyword, and also allows you to text the QS / CTR/CPC's. That way you have optimized the best way and performance will determine which set is most valuable.

( in each group you could even take it a step further and negative out the 3 or Three respectively to find true impression value for the groups)

But to answer you specif question at hand I would say that " 3" and "three" in a broad math setting would be considered close variants and trigger your ads for either instance of the 3 vs three keyword query.

Re: Close Variants containing numbers

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Eric-

You gave me the answer I was hoping for. Thanks!

John