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Click Fraud or Something else

ZL
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# 1
ZL
Visitor ✭ ✭ ✭

I am using tracking service and click fraud detection service from Improvely. I am puzzled by product ads campaign click originating from amazon cloud servers in Ashburn, Virginia and Datacenter in Jacksonville, Florida ( 800 Water Street Jacksonville, Florida). Improvely report them as click fraud and asks us to add in ip exclusion. They register Direct Visit as referrer. They bounce 100% after first visit and never generate conversion. 

 

But from what I understand, product ads campaign are not like other display ads. They only show up in google search or their search partners. So it is not like someone from Africa or China can make money by displaying our ads on their fake websites. So could it be one of our competitor trying to sideline us? But then it is coming from many different ips (but most of them came fro same block as amazon cloud servers), so if our competitor is doing this, they must be doing some serious click fraud. I excluded some of these ip block under ip exclusions and they still show up after 2 days of exclusion.

Or is there another reason that those ips should be showing up in our ad campaign hits? Could google search partners be using these cloud servers and somehow they are not forwarding user ip but instead their server ips?

 

What is going on? Can someone explain?

 

2 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
March 2016

Re: Click Fraud or Something else

[ Edited ]
Top Contributor
# 2
Top Contributor

if the shopping-campaign settings include
search-partners then, product-listing-ads
may certainly show on non-google sites.

 

valid clicks for product-listings-ads can be from non-google-sites

if search-partners are included in a shopping-campaign's settings.

to exclude ads from showing on non-google sites, simply change
the shopping-campaign (networks) setting, to google-search only --
un-check search-partners; then, those product-listing-ads will show
only on google-search, or select google-shopping country-domains.

there are no charges for invalid-clicks that google detects automatically.

otherwise, an invalid-click investigation may be requested;
any additional invalid-clicks found during the investigation
are eligible for a payment credit -- invalid-activity-adjustment:
http://www.google.com/ads/adtrafficquality/advertisers/click-investigation-request.html

see also
https://support.google.com/adwords/answer/2454022
https://support.google.com/adwords/answer/42995
https://support.google.com/adwords/answer/2549113

https://support.google.com/adwords/answer/2616017
https://support.google.com/adwords/answer/3455481

Re: Click Fraud or Something else

ZL
Visitor ✭ ✭ ✭
# 3
ZL
Visitor ✭ ✭ ✭
Google search partners are like other search engines like ask.com, amazon etc. But still this does not explain why clicks are coming from these servers located in one geographic location. Yes I have asked google to look into this.

Re: Click Fraud or Something else

[ Edited ]
Top Contributor
# 4
Top Contributor

first, thank you for the update.

generally, the detailed search-partner list is confidential,
proprietary, information that google tends not to divulge
to the general public.

there is no explicit restriction preventing a search-partner
from using external cloud-servers or data-centers to host
their search-engine or related site.

ip-address location information is usually not
a robust indicator of a valid or an invalid click --

at least not without a broader scope or context.

of course, google is the final arbiter of all such issues.

Re: Click Fraud or Something else

[ Edited ]
ZL
Visitor ✭ ✭ ✭
# 5
ZL
Visitor ✭ ✭ ✭

When we track the ad clicks, we are tracking the ip addresses of the users who click the ads. We are not tracking the ip addresses of the servers that are displaying the ad, am I right? So location of search partners should not be the cause of this mystery.


Celebird wrote:
there is no explicit restriction preventing a search-partner
from using external cloud-servers or data-centers to host
their search-engine or related site.




Re: Click Fraud or Something else

Top Contributor
# 6
Top Contributor
As part of a click investigation Google looks at the pattern of the IPs and the source (i.e. the "host")
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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