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Checklist for drop in impressions/impressions/ctr

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there,

 

Has anyone got the basic checklist which needs to be followed while troubleshooting the drop in impressions/clicks/ctr?

 

Many Thanks,

 

1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Checklist for drop in impressions/impressions/ctr

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Pavan,
A checklist is a good idea, but not sure one exists. My ad-hoc checklist below:


1. Impression Share - The first thing I'd check is your Impression Share, specifically Exact Match Impression Share - see how often your Ads are showing, vs how often your Keywords are being searched for.  If your Impression Share is low, or has decreased, then you'll not receive all eligible Impressions and see a decrease in your Impressions.


2. Avg Position - Has your Average Position decreased recently?  A decrease in Avg Positioning will likely lead to a decrease in Clicks and/or CTR.


3. Avg CPC - Have your Max CPC Bids decreased recently?  A decrease in Avg CPC will likely lead to a decrease in Avg Position.


4. Daily Budget - Do you know if you're reaching your Daily Campaign Budget frequently? If so, you may consider increasing your Daily Campaign Budget to the Recommend Daily Budget.

 

5.  Are your Max CPC Bids equal to, or higher, than your Estimated First Page Bids?

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Checklist for drop in impressions/impressions/ctr

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

Hi Pavan,
A checklist is a good idea, but not sure one exists. My ad-hoc checklist below:


1. Impression Share - The first thing I'd check is your Impression Share, specifically Exact Match Impression Share - see how often your Ads are showing, vs how often your Keywords are being searched for.  If your Impression Share is low, or has decreased, then you'll not receive all eligible Impressions and see a decrease in your Impressions.


2. Avg Position - Has your Average Position decreased recently?  A decrease in Avg Positioning will likely lead to a decrease in Clicks and/or CTR.


3. Avg CPC - Have your Max CPC Bids decreased recently?  A decrease in Avg CPC will likely lead to a decrease in Avg Position.


4. Daily Budget - Do you know if you're reaching your Daily Campaign Budget frequently? If so, you may consider increasing your Daily Campaign Budget to the Recommend Daily Budget.

 

5.  Are your Max CPC Bids equal to, or higher, than your Estimated First Page Bids?

Re: Checklist for drop in impressions/impressions/ctr

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭