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Can you try if cross channel remarketing works also for you?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Just tried to create a cross channel remarketing campaign.... with the goal to show display banners on desktop users who previously visited my page with a mobile device (excluded tabs).... and it seems to work.

 

However the official version of Google is that its not possible since remarketing would be based on cookies....

 

What do you think? Can you also try?

 

cross channel remarketing

Re: Can you try if cross channel remarketing works also for you?

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

While officially not possible, as you have found it is possible to do (albeit in limited circumstances)

 

See this thread for discussion on the topic: https://www.en.advertisercommunity.com/t5/Advanced-Features/Cross-Device-Remarketing/td-p/521835

 

Glad you have had some success. I might put this into practice soon.

Re: Can you try if cross channel remarketing works also for you?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
There was a mistake in my parametrization..... according Google "Mobile (including Tablet): No" MEANS "desktop"..... by analysing the audience they were right.... this list was gathering only computers..... I changed the parameters with "Device Category: contains "mobile""..... we will see what happens Smiley Happy some news in one week....