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Can we set a budget and position.

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# 1
Visitor ✭ ✭ ✭

Can we set a budget and position.

e.g. Pay up to $10.77 for this ad, but place our ad no higher than position 2?

1 Expert replyverified_user

Re: Can we set a budget and position.

Top Contributor
# 2
Top Contributor

Hi Richard,

 

It's not only about the cost that your ad will be ranked higher compared to other advertisers. In addition to the bid you are using, Ad Rank formula takes into consideration your Quality Score and how well you are using the ad extensions for your users. This decides whether your ad will  be eligible to show and at what position.

 

More details around ad rank are here: https://support.google.com/adwords/answer/1752122?hl=en

 

The budget is totally flexible and you can set as much as you want to spend on daily basis.

 

Pankaj

Marked as Best Answer.
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Accepted by topic author Richard W
September 2015

Re: Can we set a budget and position.

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# 3
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Hi Richard,

This option is not available in adwords now. This was available early 2011 and has retired.

Please find below the links for your reference which may be helpful,

http://searchenginewatch.com/article/2059218/AdWords-Adds-Position-Preference-Feature-Opt-Out-For-Po...
http://adwords.blogspot.in/2011/04/adwords-position-preference-feature-is.html

Thanks
Raghu