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Can we optimize display campaign to get view through conversions?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi All,

 

My display campaign was use to receive around 50-70 view through conversions every month for past 3 months and suddenly the numbers have dropped to 4-6 view through conversions in 4th month. I'm very worried and wants to increase the numbers.

 

I need experts guidance to optimize display campaign and to increase the view through conversion count, I have not changed anything in the campaign that has disturb the performance.

 

If anyone can help me on this it will be very grateful.

 

Thanks,

Pawan 

1 Expert replyverified_user

Re: Can we optimize display campaign to get view through conversions?

Top Contributor
# 2
Top Contributor

Hi Pawan,

 

View Through Conversions offer insights into the value of your campaigns by measuring assist conversions. Yes, assist conversions. They are not click-though-conversions. Hence, there isn't a direct method of optimizing campaigns for View Through Conversions. 

 

I would advise you to rather focus on Click Through Conversion which once starts improving, your View Through Conversions too will increase by itself. 

 

Thanks
Ratan Jha