Can we optimize display campaign to get view through conversions?
My display campaign was use to receive around 50-70 view through conversions every month for past 3 months and suddenly the numbers have dropped to 4-6 view through conversions in 4th month. I'm very worried and wants to increase the numbers.
I need experts guidance to optimize display campaign and to increase the view through conversion count, I have not changed anything in the campaign that has disturb the performance.
If anyone can help me on this it will be very grateful.
Re: Can we optimize display campaign to get view through conversions?
View Through Conversions offer insights into the value of your campaigns by measuring assist conversions. Yes, assist conversions. They are not click-though-conversions. Hence, there isn't a direct method of optimizing campaigns for View Through Conversions.
I would advise you to rather focus on Click Through Conversion which once starts improving, your View Through Conversions too will increase by itself.