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Can't change bid strategy from CPC to CPA

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# 1
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We have an mobile app install campaign on display network which has started with Manual CPC. After a while we've wanted to change its bid strategy to Target CPA; but we're unable to do that and it says "You can use target CPA as soon as we detect that your app is tracking install conversions". We have already set related conversion tracking needs properly and it shouldn't be an issue with the tracking. 


Does anyone had a similar issue on bid strategy change  process?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
May 2017

Can't change bid strategy from CPC to CPA

Top Contributor
# 2
Top Contributor

Hi Gizem,


Please take a look at this article which explains bidding:




Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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