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Can someone explain to me how the quality of a landing page is judged?

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# 1
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How does the quality of a landing page get judged RE: quality score. What kind of metrics are used to judge quality?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can someone explain to me how the quality of a landing page is jud

Top Contributor
# 2
Top Contributor

Hi Arielle,

 

There is quite a bit of information about this topic out there.  Start by taking a look here:

 

Quality Score - https://support.google.com/adwords/answer/2454010?hl=en

 

Landing Page Experience - https://support.google.com/adwords/answer/2404197?hl=en

 

Also, a couple great discussions here about QS:

 

Ingredients of the Quality Score sauce

 

Recipe to making the perfect Quality Score Sauce

 

Hope this helps!

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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