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Can somebody explain me google adwords position

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello guys,

 

I have set up google ad for my campaign. Right now my ads are showing at the bottom of the page. I would like my ads to appear on top or side. How do i do that? Do I increase budget?

 


Thanks

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can somebody explain me google adwords position

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
HI Ritu,

The Ad position is based on a formula called "AD Rank"
AD Rank = (MAX CPC * Quality Score) of your targeted keywords

Increase the MAX CPC bid of your keywords & Also try to improve the Quality Score

Here are some link you can study for better understanding
https://www.en.adwords-community.com/t5/Set-up-and-basics/Ingredients-of-the-Quality-Score-sauce/m-p...

https://www.en.adwords-community.com/t5/User-Articles/AdWords-Click-Through-Rates-CTR-Evaluating-and...

https://support.google.com/adwords/answer/2454010?hl=en

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Can somebody explain me google adwords position

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
HI Ritu,

The Ad position is based on a formula called "AD Rank"
AD Rank = (MAX CPC * Quality Score) of your targeted keywords

Increase the MAX CPC bid of your keywords & Also try to improve the Quality Score

Here are some link you can study for better understanding
https://www.en.adwords-community.com/t5/Set-up-and-basics/Ingredients-of-the-Quality-Score-sauce/m-p...

https://www.en.adwords-community.com/t5/User-Articles/AdWords-Click-Through-Rates-CTR-Evaluating-and...

https://support.google.com/adwords/answer/2454010?hl=en

Re: Can somebody explain me google adwords position

Top Contributor
# 3
Top Contributor
Hi Ritu,
No, increasing your budget wont make your ads appear any higher. You'll have to increase your bid and/or quality scores.

https://support.google.com/adwords/answer/2454010?hl=en

I also suggest that you watch this video to understand how bidding works.
http://www.youtube.com/watch?v=jRx7AMb6rZ0