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Can somebody explain Search Remarketing, and where these ads are shown

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have set up all visitor audience for search remarketing, and I am receiving high CTR for those. I wanted to know how this list is receiving my ads and where to create the ads that I can customize for them

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Accepted by topic author Mili M
November 2016

Can somebody explain Search Remarketing, and where these ads are shown

Follower ✭ ✭ ✭
# 2
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Hi @Mili M 

 

The remarketing campaigns works like a normal search campaign, the only difference is in the remarketing you can choose the users (retarget user who visited your site) whom you want to show your ad.

 

If you have added remarketing list in the regular campaign then you have only option to set bids (bid adjustment) and can't create customize ad communication.

 

If you want to create separate adcopies for remarketing list then i would suggest you to create separate campaigns for RLSA. and target the remarketing list (bid setting: Target & Bid). Once you have created this campaigns, then you can have customized adcopies (offers, coupons, etc.), any specific keywords, separate max CPC for all returning visitors.

 

Regards

 

 

Can somebody explain Search Remarketing, and where these ads are shown

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for the answer Taranjeet! It was really helpful