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Can I target my add to appear only when someone(worldwide) searches for accommodation in my area

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# 1
Visitor ✭ ✭ ✭

Hi,

I own a B&B in an area popular with tourist’s from around the world. They come to the area to visit 3 or 4 main attractions. Can I target my add to appear only when someone(worldwide) does a search for accommodation in my area (15 mile radius)

1 Expert replyverified_user

Re: Can I target my add to appear only when someone(worldwide) searches for accommodation in my area

Top Contributor
# 2
Top Contributor

Hello and welcome,

 

I think you should first understand how location targeting works inside Google Adwords. Read this article for better understanding : http://support.google.com/adwords/answer/1722043

 

Now, there are advanced options of location targeting available as well which are: 

 

People in, searching for, or viewing pages about my targeted location, 

People in my targeted location or

People searching for or viewing pages about my targeted location

 

I would encourage you to read about these options in this article and then see which option fits best for you.

 

Hope that helps!

Pankaj

Re: Can I target my add to appear only when someone(worldwide) searches for accommodation in my area

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# 3
Visitor ✭ ✭ ✭

thanks for your help.

 

I will read these tonight Smiley Happy

Marked as Best Answer.
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Accepted by Mini-CM (Community Manager)
September 2015

Re: Can I target my add to appear only when someone(worldwide) searches for accommodation in my area

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# 4
Participant ✭ ☆ ☆

Hey restawhile,

 

pankaj1782 is spot on, you should definitely read up and understand how location targeting works before jumping in.

 

To add to his point, I think it would beneficial for you to think through your account/campaign structure as well, as location targeting is set at the campaign level.

 

As long as it makes sense, I like to expand location targeting with more precise keywords, and narrow my location targeting with much broader keywords. Obviously, if you are focusing on brand awareness, broad keywords targeted to a larger area makes sense in this case, but for direct response campaigns I tend to revert to the above structure.

 

A couple of options for campaigns:

 

Campaign #1 - B&B Keywords + Geo-Modifiers (Targeted worldwide, or wherever your target audience is)

Keyword Examples - 'bed & breakfast in new york', bed & breakfast downtown new york', 'new york bed & breakfast', etc.

 

Campaign #2 - B&B Keywords (Scaled back location targeting; this depends on campaign goals & objectives)

Keyword Examples - 'bed & breakfast', 'find a bed & breakfast', bed & breakfast rooms', etc.

 

Campaign #3 - Google Display Network + Contextual Targeting + Topics (Targeted worldwide, or wherever your target audience is)

*This tends to work more as a branding outlet, but done properly, it can generate bookings as well.

 

Additional Ideas

Mobile is huge in the travel industry. I would definitely have campaigns setup targeting mobile devices, which could mirror campaigns #1 & #2 above. 

 

Thanks,

 

BI