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Campaing Strategy CPC or CPA ? - Goal to Generate 40-60 Phone Calls Daily

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Happy Monday Community, hope this email finds you well.

Our Website:   www.nationwideunitedautotransport.com

Our primary Goal is to generate phone calls in our office after a client lands on our website.

Daily Current Calls: 10-20

Daily Goal Phone Calls: 40-60

 

 

Our campaign is setup as a CPC and our results are decent to poor.

My goal is to generate way more phone calls daily from 10-20 calls up to 40-60 phone calls daily.

Normally I see 50-60 clicks daily however our campaign only generates10-20 calls so I'm afraid we are burning money. 

Our budget is about $300.00-$375.00 daily split into two campaigns ( ENCLOSED Transport) & (Open Transport).  Our average CPC click is between $7 - $9 per click.

 

Should I stay with our current CPC or switch to CPA or any other strategy to generate more phone calls?

 

Thank you in advance

 

1 Expert replyverified_user

Campaing Strategy CPC or CPA ? - Goal to Generate 40-60 Phone Calls Daily

Top Contributor
# 2
Top Contributor

Since, your campaign is not a direct conversion, so I would not recommend running CPA campaign, instead, you can go with Maximized clicks bidding strategies

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Campaing Strategy CPC or CPA ? - Goal to Generate 40-60 Phone Calls Daily

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Rakesh,thank you for your input.

Based on your experience, Maximized Bidding Strategies will generate more phone calls for our sales reps as oppose to CPC strategy?

 

Thank you in advance

Campaing Strategy CPC or CPA ? - Goal to Generate 40-60 Phone Calls Daily

Top Contributor
# 4
Top Contributor

See, I am not saying that It will directly generate more calls. But It is working well in terms of decreasing CPC and increasing CTR. 

You should first test it. 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Campaing Strategy CPC or CPA ? - Goal to Generate 40-60 Phone Calls Daily

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# 5
Visitor ✭ ✭ ✭

I'll give it a test. If I were to run a new campaign with same keywords would all campaigns compete and counterfeit each other?