AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.3K members online now
2.3K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Campaigns in two languages

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

A client is running campaigns in two languages. Is it better to have that set up as one client with two campaigns? Or as two separate clients, one for each language?

1 Expert replyverified_user

Re: Campaigns in two languages

Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭
Hi Fluid,

I would suggest to create one campaign for each language. That way you can separate everything much better, specially reports.

Definitely don't go with everything inside just 1 campaign.

That's my opinion.

Hope this helps.

Cheers,
Leandro Martinez


Leandro Martinez | Basta1Click

Re: Campaigns in two languages

Top Contributor
# 3
Top Contributor

Hi @Fluid C,

 

In addition to what @leandrofm rightly said, I would advise you to have separate language targeting set for both campaigns. Language targeting can be set from the Campaigns' Settings tab. 

 

All the best!

 

Thanks
Ratan Jha

 


About Me: Community Profile | Ratan Jha INC.
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Campaigns in two languages

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Hey Fluid

In addition to @leandrofm and @Ratan-Jha, if your client is same and the services are also same and you are running same keywords in different campaign by doing language targeting.

Like in campaign 1 same keywords and spanish targeting in spain
Like in campaign 1 same keywords and English targeting in spain

than they both will compete with each other if the user has selected both language in browser.

Regards
Ana