3.2K members online now
3.2K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me

Campaigns in two languages

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

A client is running campaigns in two languages. Is it better to have that set up as one client with two campaigns? Or as two separate clients, one for each language?

2 Expert replyverified_user

Re: Campaigns in two languages

Rising Star
# 2
Rising Star
Hi Fluid,

I would suggest to create one campaign for each language. That way you can separate everything much better, specially reports.

Definitely don't go with everything inside just 1 campaign.

That's my opinion.

Hope this helps.

Leandro Martinez

Leandro Martinez | Basta1Click

Re: Campaigns in two languages

Top Contributor
# 3
Top Contributor

Hi @Fluid C,


In addition to what @leandrofm rightly said, I would advise you to have separate language targeting set for both campaigns. Language targeting can be set from the Campaigns' Settings tab. 


All the best!


Ratan Jha


About Me: Community Profile | Ratan Jha INC. | Splashsys Webtech
If this or any other post solved your question, do not hesitate to accept it as the solution.

Re: Campaigns in two languages

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
Hey Fluid

In addition to @leandrofm and @Ratan-Jha, if your client is same and the services are also same and you are running same keywords in different campaign by doing language targeting.

Like in campaign 1 same keywords and spanish targeting in spain
Like in campaign 1 same keywords and English targeting in spain

than they both will compete with each other if the user has selected both language in browser.