AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2.4K members online now
2.4K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Campaign is reaching 3% of the Impressions from the Display Planner

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a Google Display Campaign with:

- One ad group that contains about 40 keywords. Each of these keywords have +10B impressions/week according to the display planner.

- I uploaded image ads in all 17 formats available and all of them are already approved and running.

- My daily budget is about US$20 and I optimized every keyword bid according to this budget.

 

The problem is that the campaign is using only 3% of the daily budget.

 

Any suggestions?

1 Expert replyverified_user

Campaign is reaching 3% of the Impressions from the Display Planner

Top Contributor
# 2
Top Contributor

Raise your bids and monitor what happens.

 

Re: Campaign is reaching 3% of the Impressions from the Display Planner

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
So basically you can't trust the display planner?

Campaign is reaching 3% of the Impressions from the Display Planner

Top Contributor
# 4
Top Contributor

AdWords is a dynamic marketplace where everything is constantly changing. One large advertiser increasing their display bids can affect everything. The Display Planner can only provide estimates. 

 

Also, your performance includes a major factor that the Display Planner cannot anticipate - CTR. If people don't click on your ads as much as competitor's ads, it will take a higher bid to get more impressions.

 

By targeting the audiences of your ads, you can show them to people more likely to click on them, and improve your CTR.