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Campaign Setup for Travel Company

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Campaign 1: Flights (Search + Display)

Adgroup 1: Flights | Exact, Flights | Broad, Flights | Phrase

 

Campaign 2: Hotels (Search + Display)

Adgroup 2: Hotels | Exact, Hotels | Broad, Hotels | Phrase


Is it proper to set up this way, since I want to know the performance of flights or hotels based on location as well e.g. London, Dubai etc. Or should I just use' Label' to differentiate.

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Bidof V
September 2015

Re: Campaign Setup for Travel Company

Top Contributor
# 2
Top Contributor

Hello,

 

It looks fine. Although, you should be replicating the account structure like the way you have your website organized. Structuring the account similar to your website will not confuse you, rather help you optimize the campaign to the best of your efforts. You might consider reviewing this help center link along with the video:- https://support.google.com/adwords/answer/2375470?hl=en

 

Pankaj

 

 

Marked as Best Answer.
Solution
Accepted by topic author Bidof V
September 2015

Re: Campaign Setup for Travel Company

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi There,

 

Welcomes to AdWords community.

 

Your campaign structure is so simple and very effective one. Adding to @pankaj1782

 

I would like to recommend you to Create different campaigns for display and search, it is not thumb rule, but as per my knowledge creating different campaigns for different platforms will give your more control on your strategies and also control on your spend.

 

Here handful info about selecting your campaigns types https://support.google.com/adwords/answer/2567043

 

Thanks,

Aravindhu.

Re: Campaign Setup for Travel Company

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks Aravindhu.

Re: Campaign Setup for Travel Company

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thank you Pankaj.