Campaign Setup for Travel Company[ Edited ]
May 2015 - last edited May 2015
Campaign 1: Flights (Search + Display)
Adgroup 1: Flights | Exact, Flights | Broad, Flights | Phrase
Campaign 2: Hotels (Search + Display)
Adgroup 2: Hotels | Exact, Hotels | Broad, Hotels | Phrase
Is it proper to set up this way, since I want to know the performance of flights or hotels based on location as well e.g. London, Dubai etc. Or should I just use' Label' to differentiate.
It looks fine. Although, you should be replicating the account structure like the way you have your website organized. Structuring the account similar to your website will not confuse you, rather help you optimize the campaign to the best of your efforts. You might consider reviewing this help center link along with the video:- https://support.google.com/adwords/answer/2375470?hl=en
Welcomes to AdWords community.
Your campaign structure is so simple and very effective one. Adding to @pankaj1782
I would like to recommend you to Create different campaigns for display and search, it is not thumb rule, but as per my knowledge creating different campaigns for different platforms will give your more control on your strategies and also control on your spend.
Here handful info about selecting your campaigns types https://support.google.com/adwords/answer/2567043