Hello AdWords Community Team,
Now my adwords campaigns are paused from 2-3 weeks. After 2-3 weeks I want to start my campaign then what will be the effect on my campaign, keywords, ads and overall performance?
Please provide me some better solution on this asap.
Without looking at your Account and know what Keywords your buying and your Ad Copy, etc., it'll be hard for anyone to predict how your Campaigns will behave post-relaunch.
I'd expect to see a small increase in your Actual CPCs while the system re-learns your Keywords/Ad Copy. I'd expect this to be temporary, and that you should see your CPCs normalize after a few weeks at the latest. You'll definitely see efficiencies from having your Campaigns consistently active. When your Keywords stay in market you'll typically see less volatility with your Actual CPCs.
If campaigns performances were relatively good, pausing the campaign for a short period would have some effect on the QS ,and as Brain said could increase CPC.
Thus, if possible, I recommend, for short periods, not to pause a campaign entirely, but rather lowering the budget. That way, good campaign performances are "kept". This is not always possible. (e.g. seasonal campaigns must be stopped entirely. - In this case, I would recommend to pause the campaign using campaign scheduling - to "let the system know" - in advance- that this campaign is limited by time. Adwords is a system that doesn't like "instant" changes)
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In this situation I would recommend temporarily increasing bids after the long period of pausing. This will help your ad rank and to ensure you resume with stronger numbers. After a day or so you should be able to drop bids back to normal.