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Campaign Performance - Will this affect?

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# 1
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I am running two campaigns with different target location. But my ad copies and keywords are same for both the campaigns with some minor changes in the landing pages of the two locations. Will this affect my campaign performance?

 

Thanks,

Davis

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Accepted by topic author Davis
September 2015

Re: Campaign Performance - Will this affect?

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# 4
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Google will not double serve ads or allow any onflict as such for keywords and ads in the same account.

If both campaigns were targeting the same geo area, then Google would look to see which keyword were the best to put forward in the auction with competitors - looking at Quality Score and page rank, etc. but since the campaigns are targeting different geo areas even this becomes a moot point....

As a rough guide, the more you target the happier Google is - so, if you target a geo area, that's good, so too is using a more restrictive keyword match type... so Google prefers to use exact match over phrase, and phrase over BMM, for example. and if the keyword leads to a highly relevant landing page, so the QS is improved, and so on.

Remember, Google's ultimate goal is to give its users the most appropriate and relevant search results it can - ands this includes the ads it serves. Relevance is key.

If you read anything about the history of Google - In the Plex by Stephen Levy is excellent - then the whole focus on relevance becomes clear. Once you understand this, then the way in which Google approaches AdWords also makes more sense.

In Google's end game perfect world - a user would type in a search term and be served one result - the exact result they were looking for which perfectly fulfils their need at that precise moment.

Unlikely we will ever quite get there, but it is worth considering that two people in the same place at the same time using the same search term are likely to be looking for slightly different things because of who THEY are and THEIR past experience.... Just about everything Google does, and we do in AdWords optimisation is designed to help differentiate these users and give them what they are looking for. The better we manage that the more effective our advertising will be - but, and here's the really important part - at the same time Google's users will be better served by Google - so they structure their system to "reward" those advertisers that make more of an effort to tailor their results to customers - as you have done by splitting them into to geo areas and adjusting the landing pages - and possibly ad copy accordingly....

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Re: Campaign Performance - Will this affect?

Top Contributor
# 2
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yes - it should help improve the performance since each will be slightly more relevant to the geo targeted area.

Re: Campaign Performance - Will this affect?

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# 3
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Thanks for the reply Steve.

Just to confirm my understanding, so you say the campaign's will not affect each other rather would help to improve its performance irrespective of the ad copies and keywords being the same for both the campaigns.

Correct me if I am wrong.

Thanks,
Davis
Marked as Best Answer.
Solution
Accepted by topic author Davis
September 2015

Re: Campaign Performance - Will this affect?

Top Contributor
# 4
Top Contributor
Google will not double serve ads or allow any onflict as such for keywords and ads in the same account.

If both campaigns were targeting the same geo area, then Google would look to see which keyword were the best to put forward in the auction with competitors - looking at Quality Score and page rank, etc. but since the campaigns are targeting different geo areas even this becomes a moot point....

As a rough guide, the more you target the happier Google is - so, if you target a geo area, that's good, so too is using a more restrictive keyword match type... so Google prefers to use exact match over phrase, and phrase over BMM, for example. and if the keyword leads to a highly relevant landing page, so the QS is improved, and so on.

Remember, Google's ultimate goal is to give its users the most appropriate and relevant search results it can - ands this includes the ads it serves. Relevance is key.

If you read anything about the history of Google - In the Plex by Stephen Levy is excellent - then the whole focus on relevance becomes clear. Once you understand this, then the way in which Google approaches AdWords also makes more sense.

In Google's end game perfect world - a user would type in a search term and be served one result - the exact result they were looking for which perfectly fulfils their need at that precise moment.

Unlikely we will ever quite get there, but it is worth considering that two people in the same place at the same time using the same search term are likely to be looking for slightly different things because of who THEY are and THEIR past experience.... Just about everything Google does, and we do in AdWords optimisation is designed to help differentiate these users and give them what they are looking for. The better we manage that the more effective our advertising will be - but, and here's the really important part - at the same time Google's users will be better served by Google - so they structure their system to "reward" those advertisers that make more of an effort to tailor their results to customers - as you have done by splitting them into to geo areas and adjusting the landing pages - and possibly ad copy accordingly....

Re: Campaign Performance - Will this affect?

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# 5
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Many thanks Steve! It was helpful.

Davis