Campaign Budget Changes
I know that when you set a daily budget. Google multiplies it by 30.4 and ensures you do not overspend it.
If you reduce a £150 to £50 in the middle of the month and my campaign spends £150 a day therefore £2250 in the month so far. Does that mean that if I changed it to £50 (£1520) for an entire month, that will mean that your ad's in your campaign will no longer gain impressions?
If it does not work like this then how does reducing a campaign budget impact on its performance?
I appreciate any replies!
Re: Campaign Budget Changes
No, it would not stop showing impressions for your campaign. The monthly charging limit of 30.4*your daily budget won't be used if your daily budget changes throughout the month, even though the 120% daily budget spend limit (for overdelivery) still applies.
Does this help?