Campaign Bid Simulator
I haven't used Campaign Bid Simulator yet. I wanted to see if anyone has any experience with it.
I have an account with a 110K in monthly spend, well optimized, good QSs, 5% conversion rate, steady as you go.
The Campaign Bid Simulator is saying that if we increase our bids by 50%, we'd bump our clicks by 10K/month - given other metrics, it projects the we would get about 2x back in revenue, 1.65x in revenue if we dipped to 4% conversion rate. Even at 3% we are making an extra 10K. So, this obviously has some appeal. Because the account is so stable, I am considering running this by my client.
I do have a pretty good understanding of statistics, and I also know about diminishing returns, and that we'd have incremental variable costs simply moving the product.
All that being said, I am seeking your experience, the reliability of the projections, etc.
Re: Campaign Bid Simulator
Why don't you try this by running an ACE-test? For instance you can use your usual bid for 90% of the time and bid 50% more for 10% of the time.
More info: http://www.google.com/ads/innovations/ace.html